I think I may have an idea to help cable companies reduce the number of people cutting the cord. This won’t eliminate cord-cutters entirely because most people are probably cutting the cord because of financial circumstances anyway.
If we like a show, we want to know when it airs. To find out these air-times, waiting for televised ads which tell us what day and time they air is impractical. There are simply too many shows to keep track of. We need to see a schedule. An all-in-one that shows each individual episode for every show we like for every day for one month. It sounds like it will be a lot to squeeze into one or two screens, but it should filter down given that 99% of TV we don’t watch.
Don’t get me started with “just go through the guide and look at each channel that airs your shows and then write down the air-times for each show.” You’d have to do that for too many shows and it’s too much headache. I once made a list of the TV shows I liked. In short, I was left with a list of about 25 shows. I would have had to look up the network that finances and produces each of those 25 shows and then go to their respective websites and look at the schedules for that show. After researching three shows, I had already forgotten the air-times of the episodes of first show I looked up. It’s too complicated. It’s too much of a headache. It’s impractical.
People who are cable subcribers are inherently consenting to paying for episodes of shows that are NOT immediately watchable: episodes that air in the future. We need one thing, one on-screen visual that displays the episodes of the shows we want for a month. We need to have a menu-screen or some easy application in which you can simply enter all of the shows you want to watch and then it will show you in return the showtimes of all of the episodes of the shows you want to watch and on what channels they air for the next month. Maybe if one month of episodes packed into one screen is too crowded, it could show the episodes and air-times for the next two weeks. Or maybe there should be a way to switch back and forth between viewing the two-week schedule and the one-month schedule. You get the idea.
I know that cable companies have probably collected obscene amounts of data and have done research in every which way about the state of television and according to their own data, they probably project that cable will become inevitably obsolete in the next twenty years. Thus making the giant cable companies unprofitable. However, I believe my idea will lessen the number of people leaving by a small margin. I’m not some corporate think-tank. I’m just one guy and I’m being more innovative than the cable companies.
It’s no secret that the vast majority of television is garbage. Nobody is paying for what is on NBC or CBS at 2:00 in the morning. Cable subscribers are paying for 1 percent of the television they receive and 113 million households in the USA still elect to pay for cable. You, cable companies, are lucky to have those dollars at all. The least you could do is innovate.
Quite frankly, cable companies are quite lucky that other services like Netflix have a poor selection of movies and shows. If there existed a cheaper, paid-service where you could watch literally any show you wanted, anytime, for a price less than $50 per month, there wouldn’t be any more cable.